When the pandemic started in early 2020, many people had to start adjusting to a new kind of reality where most would have to start working from home. It was something that a lot of people weren’t prepared for, and a number of remote workers had to buy laptops quickly and they ideally wanted something affordable, because the pandemic also created a huge crisis income and caused truly widespread financial and economic problems.
This has allowed Chromebooks to see a massive increase in popularity during this year. While this growth has continued somewhat into 2021, there has also been a slight slowdown in demand as growth rates begin to decline over the course of this year. The fourth quarter of 2021 actually saw a decrease in total Chromebook shipments, which was a bit of a surprise, as most of the technologies that see strong sales throughout the year see an increase in total sales over the course of the year. of the fourth quarter, because that’s when the Christmas shopping season revolves around.
In Q4 2020, approximately 13 million Chromebook units were sold worldwide. With all that said and now dismissed, Chromebook sales in the fourth quarter of 2021 did not exceed five million. This represents a staggering 63% year-over-year decrease, and the biggest players in the market have been hit the hardest.
HP was the hardest hit, with its total Chromebook sales dropping from 3.5 million in Q4 2020 to just 500,000 in Q4 2021, representing an 86.7% drop in shipments. Lenovo and Dell also had poor quarters, dropping 73.5% and 63.6% year-over-year, respectively. While Acer also saw a 43.3% decline, it struggled less than some others, leading it to overtake HP at the top of the list for the quarter. However, HP is still the dominant Chromebook reader of 2021, as the year has generally gone well for them. Moreover, Acer’s less terrible fourth quarter didn’t prevent it from having the lowest annual growth rate, except for Dell which saw a 5.2% decline in Chromebook shipments.
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