AWI records a strong increase in sales in Europe

AWI records a strong increase in sales in Europe
September 26, 2022

UK-based Alloy Wire International (AWI), which supplies round, flat and profiled wire, saw its orders soar to almost a third of its expected annual turnover of £13m, thanks to the the company’s commitment to short lead times and security of supply. a series of new customers.

AWI explains that investments in creating a strong network of sales offices around the world are really paying off, with local on-the-ground knowledge now present in forty countries and proving crucial to building strong relationships in the automotive sectors, aerospace, high value engineering, medical, oil and gas and nuclear sectors.

The company’s shipping department also has a number of contingency plans in place with some of the world’s best carriers, ensuring its gear can be anywhere in Europe within three weeks of ordering.

Tom Mander, Managing Director of AWI, commented: “We have seen all the headlines around BREXIT and the complications it is causing, but we are going against the national trend it seems. . Yes, it wasn’t easy, and we had to spend a lot of time and money getting the processes right. However, the results speak for themselves with European sales up 20% over the last twelve months, highlighting the importance of supply chain resilience.

He continued, “A lot of our growth has come from our ability to meet supply needs when we say we will. Our delivery times are three weeks, and this is among the fastest in the industry, mainly thanks to our investment in 400 tons of stock at all times; the quality of our manufacturing capabilities in the UK; and our logistics operation.

AWI, which operates from two plants in the West Midlands and Yorkshire, has seen similar growth outside Europe, with the buoyancy of the oil and gas industry encouraging a surge in North American business. The demand for round and profiled wires – made in corrosion and/or high temperature resistant alloys such as Inconel X-750, Phynox, Inconel 718 and Hastelloy C-276 – comes from customers producing springs and fasteners that are used deep or underground. the ocean.

Tom concluded, “Customers in these high-tech sectors require raw materials to be sourced from selected approved sources and wire to be manufactured to specific AMS and ASTM specifications. We embrace these practices, making it easy for customers to select AWI as their program partner. This is further enhanced by our quality and operational systems accredited to AS 9100 (aerospace) and ISO 13485 (medical devices).