METTAWA, Ill., Sept. 14, 2022 (GLOBE NEWSWIRE) — Brunswick Corporation (NYSE:BC) and its industry-leading brands set a new record at the Cannes Boat Show, one of the premier events in the maritime industry in Europe. Mercury Marine reported a record 65% share of outboards on the water, a significant increase from its previous record in 2021. Mercury’s V6, V8 and V12 outboards were put prominently featured throughout the six-day event on numerous US and European models, including several models with dual 600hp engines. In recent years, Mercury has achieved record outboard shares at many of the industry’s most influential shows globally, including Cannes, Dubai, Miami and Ft. Lauderdale.
“Mercury’s continued market share growth has been well documented over the past few years and another record showcased at Cannes is testament to the power of the Mercury portfolio across Europe,” said Dave Foulkes, CEO of Brunswick Corporation. . “Boatbuilders around the world continue to adopt Mercury’s award-winning propulsion systems and this was clearly demonstrated at Cannes.”
Sea Ray and Boston Whaler also had a very successful display at Cannes, despite the limited availability of some models, with Sea Ray reporting an almost 30% increase in revenue from the 2021 boat show. at the event, the Sundancer 320, SLX400 and SDX290 (which will be produced in Europe from next year), were among the most popular with consumers.
Additionally, Navico Group’s Simrad and C-MAP product ranges generated strong customer and sales interest at the show and the Freedom Boat Club team were in Cannes to highlight the brand’s growing presence in France. .
Brunswick’s Sea Ray, Boston Whaler and Mercury Marine teams also took the opportunity of the show to host a Women on the Water (WOW) event celebrating the outstanding achievements of women in Brunswick and the industry at large, and the importance and focus on diversity, equity and inclusion within the Company and the marine industry. Brunswick Corporation has been on Forbes lists of Best Workplaces for Women and Diversity for several years.
Based in Mettawa, Illinois, Brunswick Corporation’s leading consumer brands include Mercury Marine outboard motors; Mercury MerCruiser sterndrive and inboard sets; Mercury Global Parts and Accessories, including SmartCraft propellers and electronics; Navico Group, which includes industry-leading brands such as MotorGuide, Attwood, Mastervolt, Blue Sea Systems and CZone; Mercury distribution including Land ‘N’ Sea, BLA, Payne’s Marine, Kellogg Marine and Lankhorst Taselaar; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Network of nautical services, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.