SouthPark in Charlotte Launches Simon Search Inventory Tool

title=

The new platform, called Simon Search, is being tested in 29 Simon malls across the United States, including SouthPark in Charlotte. The tool allows customers to check inventory in-store.

Observer file photo

There’s a new way to check what’s in stock at stores in a major Charlotte mall without having to use expensive gas and get there first.

The new platform, called Simon Search, is currently being tested in 29 Simon-owned malls across the United States, including South Park in Charlotte. Simon Search is also available on Haywood Shopping Center in Greenville, South Carolina

The goal is to increase traffic to stores by giving customers an easy way to find inventory in stock, Simon said in a news release Tuesday.

“Consumer research has shown that nearly 90% of shoppers are interested in the enhanced search capabilities provided by Simon Search,” Mikael Thygesen, Simon’s chief marketing officer, said in a statement about the new inventory tool.

Shoppers wanted to be able to search in malls like they do online, Enna Allen, Simon’s vice president of brand management, told the Charlotte Observer. The shopping tool also comes amid record gas prices in Charlotte and across the country.

Shoppers with limited time looking for a certain item can determine if a store has the item in stock for immediate gratification, Allen said. And, 75% of buyers said they would use the new tool regularly, according to Simon’s research.

“This is a tool that was designed with the mall shopper in mind through consumer insights,” Allen said.

610-0975x_SS_macbook_pro[72][28].jpeg
The new platform, called Simon Search, is being tested in 29 Simon malls across the United States, including SouthPark in Charlotte. Simon

Looking for Simon in Charlotte

Simon Search – available on mall apps and websites – allows customers to check inventory in stock at participating retailers, searching by merchandise category or by retailer. The search includes prices, sizes, and other information about in-stock products.

So far, nine stores are participating in SouthPark, according to youhe shopping center website: American Eagle, Anthropologie, Athleta, Gap, J.Crew, Lilly Pulitzer, Lucky Brand, Old Navy and Untuckit. Levi’s, which is slated to open Sept. 1, is also listed, according to SouthPark.

According to the mall’s website, other stores expected to participate include Belk, Coach, Gap Kids, Kate Spade, Macy’s and Nordstrom.

SouthPark at 4400 Sharon Road has 166 stores and restaurants.

Simon Search will be rolled out in phases to more than 200 Simon shopping centers across the United States through the end of the year.

Based in Indianapolis, Simon also owns Concord Mills and Charlotte Premium Outlets in the Charlotte’s Steele Creek area, Carolina Premium Outlets at Smithfield, about 30 miles southeast of Raleigh, and Gaffney Outlet Market in South Carolina.

Other additions to SouthPark

The SouthPark shopping center is also the subject of a multi-million dollar “transformational” plaza project that includes the expansion of Charlotte Suffolk Punch Brewing, green spaces and an inclusive children’s play area.

Construction is expected to wrap up in late summer with a new playground and brewery set to open simultaneously, The Charlotte Observer previously reported.

Along with Levi’s opening, other stores planned or recently opened, according to the mall’s website, are:

UNOde50, artisanal jewelery

Hive & Colony, a men’s clothing store

Ingot Cosmetics

Tag Heuer, a luxury Swiss watchmaker, is set to open this month

Blue Nile, jewelry store that will open next month

CycleBar, indoor cycling lessons

This story was originally published June 22, 2022 06:00.

Charlotte Observer Related Stories

Catherine Muccigrosso is a retail journalist for The Charlotte Observer. An award-winning journalist, she has worked for several newspapers and McClatchy for over a decade.