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Ticketmaster announced Taylor Swift‘s Eras Tour broke several records “and parts of our website”.
Ticketmaster released a statement on Thursday regarding Taylor’s historic Verified Fan presale, which sent fans into meltdown mode.
“We knew it would be big. More than 3.5 million people have pre-registered for Taylor’s Verified Fan, which is the largest registration in history,” the statement explained.
Of these, Ticketmaster invited 1.5 million fans to participate in the Verified Fans presale, but an “awful number of bot attacks as well as fans who did not have invite codes drove traffic. unprecedented on our site, resulting in 3.5 billion total system requests – 4x our previous peak.
“Never before has a verified fan on sale garnered so much attention,” Ticketmaster continued. The company then revealed, “More than 2 million tickets were sold for Taylor’s shows on November 15 – the most tickets ever sold for any artist in a single day.” The company maintained that “each ticket was sold to a buyer with a verified fan code.”
Ticketmaster pledged to use this as a learning lesson to “enhance the experience”. He concluded: “The biggest venues and artists turn to us because we have the world’s leading ticketing technology – that doesn’t mean it’s perfect, and clearly for Taylor’s on sale it wasn’t. the case.”
As for those upset fans who were left empty-handed, Ticketmaster says the math is not on their side. “Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (nearly 20 times the number of shows she does)…that’s a stadium show every night for the next 2.5 years,” they noted.
Fans have one last chance to get tickets. While pre-sale tickets for the Eras Tour have sold out, general ticket sales will go live Friday at 10 a.m. local time.
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